Thanks to GUT AIDERBICHL for the cooperation and still making the shoot happen during COVID-19
In a world where climate change and wastage of our resources is omnipresent, was interesting filming a mockumentary with a meaning that would present the idea of a real problem but, at the same time, a way to deal. Our resources and animals are suffering for almost every industry in the world. But how do we cope? To live our everyday life with having strong beliefs and treating animals and nature equal and with respect, but still being human and feeding our capitalistic needs sometimes? The answer is to look for alternatives.
Therefore, moving towards the new green chapter of fashion: sustainable and plant based high fashion brands that are willing to make the change by recycling waste, investing in research on how to create new materials, as leather made from apples or corn, that neither harm our planet nor any animal. But still delivering a modern, versatile day to night wardrobe for fashionable cosmopolitans.
The story line of our protagonists is exactly that – young, super conscious activists who are willing to stand up for a change. Inspired by Animal Liberation Front and recent Friday’s For Future events we have drown a portrait of our generation, that’s truly giving hope. They can be seen saving animals from slaughter trucks and eventually helping them to live their happy ever after in a sanctuary farm. An allegory for what we wish to see in the near future.