IL FAIT BEAU

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photographer RID BURMAN
hair stylist RIMI URA
creative director LAURA GAVRILENKO

“Il fait beau” is a French exclamation for a beautiful weather. But that weekend was beautiful in all senses. 

People felt free again to enjoy the beauty this magical city has to offer and there was so much joy around! 

We decided to get in the very heart of Paris around Musee du Louvre to shoot this experimental Wig story, creating characters with people we were encountering that day, wearing wigs ourselves, putting wigs on the monuments as if there were real people. 

Everything around had this strong positive energy which gives hope for better future for all of us.

We wanted to fully embrace it in playful humorous way. And celebrate this hope in a manner we know it  - creativity.


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